La Bonne Brosse, founded by Pauline Laurent and Flore des Robert, reimagines the everyday hairbrush as a timeless symbol of care and design - where French craftsmanship meets hair health, aesthetics, and emotional well-being. CAIR complements this vision with science-led, intelligent haircare that treats the hair and scalp with the same precision and care as skincare. Active, refillable, and rooted in one core promise: healthy hair starts with a healthy scalp.
What is your USP? / What sets your brand apart?
We’re not just another beauty brand. We’re redefining categories that had been forgotten - the brush, the scalp, and turning them into must-haves. What sets us apart is our obsession with craftsmanship (La Bonne Brosse) and scientific & clean-grade formulas (CAIR), all wrapped in a sensory, beautiful experience. Every product has a soul and a purpose.
What do you attribute your brand's success to?
We like to say: one of us dreams in colour (Pauline), the other in spreadsheets (Flore). That balance has been our secret weapon. But beyond that, we built brands with real depth: true functionality, real results, and beauty that’s anything but superficial. People can feel that.
What is your key role today in the business? How has it evolved with time?
Pauline is the creative mind, she oversees product creation, brand identity, and everything visual. Flore is the business mind, managing operations, growth, and global expansion. At first, we did absolutely everything together, from labeling boxes to customer service. Today, we lead distinct but intertwined roles, trusting each other’s instincts 100%.
What is your Brand mantra?
“The beauty of your hair is in your hands.”
Beauty isn't just about results - it's about how something makes you feel, how it becomes part of your everyday life. We create products that turn daily gestures into meaningful moments.
Why has your brand made headway in such a competitive market?
Because we don’t chase trends, we create relevance. We took a forgotten tool, the brush, and made it covetable. We took scalp care, once clinical, and made it luxurious. Our products speak to both emotion and performance, and that’s rare.
What advice would you give to someone wanting to start their own business in the beauty arena?
- Make sure you’re solving a real problem, not just launching a product.
- Be obsessed with quality - formula, design, texture, all of it.
- And most importantly: be ready to fight for your idea every single day, with passion, precision, and a sense of humour.
How do you stay ahead and keep your brand relevant in our digital world?
We listen, we learn, we share.
Our community is incredibly engaged, and we respond. We’re also obsessed with beauty culture worldwide, not just France, so we constantly draw inspiration from global rituals, science, and visual cues. And we never outsource our voice, what you see online, it’s really us.
What can we look forward to seeing next from you, and the brand?
With CAIR, we’re building a full hair health ecosystem - innovative treatments, refillable formats, and next-gen ingredients.
With La Bonne Brosse, we’re continuing to expand internationally, and launching new tools and new collabs that elevate haircare routines even further.
Quickfire Questions
Coffee Order
Herbal tea for Pauline. Iced latte for Flore (with oat milk, always).
What’s inspiring you?
The return to slowness - in beauty, food, fashion. People want meaning again. That’s deeply motivating.
Favourite business quote
“Done is better than perfect.” - because perfection is often the enemy of progress. We’ve learned that getting things out into the world, listening, improving, that’s where real momentum lives.
Groundbreaking Brand
Aesop - for making formulas and storytelling equally sacred.
Product you admire/wish you’d created!
The Dyson Airwrap - pure technical genius meets beauty ritual. A brush-obsessed duo like us can’t help but admire it!
