Sarah Chapman is the visionary founder and lead product formulator behind Sarah Chapman London, a luxury skincare range and clinic based in Chelsea, London. With over 20 years of experience and advanced training in cosmetic science, Chapman has established herself as one of the industry’s most respected experts, known for her unique blend of scientific rigor and hands‑on massage techniques.
I had the pleasure of speaking with Sarah about the power of a trusted, long-standing team, the importance of cultivating authentic relationships, the value of staying open to conversations (though discerning with opportunities), and the lessons she’s learned from over two decades at the forefront of the skincare industry.
Define your brand
‘Sensorial science’ – we look after YOU and YOUR SKIN, considering the physiological and psychological aspects of skin care through our advanced clinical treatments and unique products. My brand is uniquely positioned at the intersection of performance-driven science, sensorial luxury, and holistic wellbeing to focus on skin health longevity and empowering confidence and wellbeing from the outside in.
What is your USP? / What sets your brand apart?
My Face to Formula™ approach. Every product and treatment is born from in-clinic insight — we perform over 15,000 treatments a year, which serves as the flywheel for our innovation. We translate these real client needs into formulas that deliver measurable results, using the latest advances in science — often looking beyond traditional skincare. What further sets us apart is that we never compromise: science, efficacy, and sensorial experience are treated with equal importance. It’s rare to find a brand that delivers all three — we never sacrifice one for the other.
What do you attribute your brand’s success to?
Success, for me, comes down to discipline, clarity of purpose, and listening to the skin – not the noise. From day one, I’ve stayed focused on what skin truly needs, rather than being distracted by trends or hype. The clinic and clients have always been my foundation. We now perform over 15,000 treatments a year in my clinic, and every one of those informs our understanding of skin in the real world. That depth of insight is our superpower. It means our products aren’t created in isolation — they’re developed in response to real skin challenges; with the same level of care and precision we bring to every treatment. We innovate with purpose and intelligence, not for show. That’s why my very first product, Overnight Facial, remains our global bestseller to this day: it delivers. And trust like that is built slowly, through results.
Success, for me, comes down to discipline, clarity of purpose, and listening to the skin – not the noise.
What is your key role today in the business? How has it evolved with time?
I’m still at the heart of everything — from vision and clinical direction to product formulation and brand voice. But today, my focus is broader with also guiding global expansion and long-term legacy and scale.
What is your Brand mantra?
Inspired by skin. Delivered by science with no compromise.
Why has your brand made headway in such a competitive market?
Because we’ve never deviated from our core purpose. We don’t follow fads. We deliver measurable results, wrapped in an experience that feels truly luxurious and personal. That integrity resonates — whether it's with editors, dermatologists, or clients. The one word I hear time and time again is TRUST- this is something you earn.
What advice would you give to someone wanting to start their own business in the beauty arena?
Start with purpose, not product. Know who you’re serving and why — emotionally and physiologically. Build something that solves a real problem, not just fills a shelf. Integrity, efficacy and authenticity will always outlast hype.
How do you stay ahead and keep your brand relevant in our digital world?
We aim to keep our voice consistent and trustworthy while taking a helicopter view of the beauty space around us to keep relevant in a world full of noise. While digital tools help us engage and educate our community, it’s the depth of our expertise and relentless pursuit of excellence that truly sets us apart and keeps us at the forefront of skincare innovation.
What can we look forward to seeing next from you, and the brand?
We’re entering the next chapter of skin health longevity — where science becomes more intelligent, targeted, and integrated into every touchpoint of skincare. We are investing in next-generation treatments that continue to push boundaries in personalised skin regeneration and recovery expanding on our medical and facial services. At the same time, we’re advancing delivery systems, biotech-driven actives, and precision formulations that bring the results of the clinic into people’s homes. The future of skincare is personalised and highly intelligent — and we’re leading that evolution from both sides: in-clinic and at-home, to be your trusted skincare partner of choice. For life.
We’re entering the next chapter of skin health longevity — where science becomes more intelligent, targeted, and integrated into every touchpoint of skincare.
CEO QUICKFIRE
Coffee Order
I don’t do coffee. I’m a breakfast tea person. The strong kind!
What’s inspiring you?
The evolving science of longevity and its connection to skin regeneration and well-being.
Favourite business quote
I have two quotes that really resonate with me, both capture the ethos behind everything I do.
“The difference between ordinary and extraordinary is that little extra.” – Jimmy Johnson
Subtle but powerful – nods to the sensorial details and scientific depth that elevate our formulas.
“Quality means doing it right when no one is looking.” – Henry Ford
This speaks to ingredient integrity, trust, and the long-term loyalty we’ve built – a foundation of the Sarah Chapman brand.
Groundbreaking Brand
Apple. As Steve Jobs once said “People don’t know what they want until you show it to them.” and he changed the landscape and delivered on that.
Find Sarah Chapman online and @raaieskincare
