CEO CHATS: Claire Aggarwal, Bio Sculpture CEO

CEO CHATS: Claire Aggarwal, Bio Sculpture CEO

by Hermione Bellm in Interviews With CEO Women That Inspire Us

Claire Aggarwal is the CEO of RE:NEW Beauty, the exclusive UK distributor of Bio Sculpture—a pioneering, health-focused gel nail brand known for its vegan, non-toxic formulations and professional-only approach. A former beauty entrepreneur, Claire now drives the brand’s strategic growth, salon partnerships, and premium positioning in the UK market.

Define your brand

Bio Sculpture is the original healthy builder gel manicure, offering unrivalled strength while caring for your natural nails. For over 37 years, we’ve been perfecting a fully prescriptive system that prioritises nail health without compromising on results.

 


What is your USP? / What sets your brand apart?

We don’t believe in a one-size-fits-all approach. Every Bio Sculpture base and builder gel is tailored to your unique nail type, ensuring a finish that’s not only flawless but supports longer, stronger and healthier nails, even after the first manicure. This prescriptive approach means we guarantee over three weeks wear, with zero chipping or lifting - just high performance nail care that prioritises nail health and lasting results.

"We don’t believe in a one-size-fits-all approach."

What do you attribute your brand's success to? 

One of our core values is education. Every Bio Sculpture nail technician receives award-winning training before they can purchase our products, meaning they know exactly how to use them and can deliver consistent, lasting results. We’re always looking for new ways to evolve manicurists’ skills, whether that be through a commitment to come back and retrain with us at any time, or by providing masterclasses to keep them up-to-date with the latest tips, techniques and trends. We genuinely want our technicians to be the very best in the industry and, because of this, we’ve built a loyal community of skilled professionals and devoted clients who trust in the Bio Sculpture standard. 

What is your key role today in the business? How has it evolved with time?

I’m the CEO, driving growth and seeking new opportunities to ensure scale as well as diversity in our offering.

What is your Brand mantra?

The Prescriptive Path to Healthy Nails - it’s the foundation of everything we do!

Why has your brand made headway in such a competitive market?

We’ve always stayed true to our purpose, which is improving nail health through incredible products, expert education and a fully personalised approach. Every Bio Sculpture gel is developed and produced in our South African factory, which gives us full control over the formulation, quality and consistency. This level of transparency is absolutely essential for us and we’re invested in every stage of the journey, from how our products are made to how our technicians are trained to use them. Our commitment to education means every Bio Sculpture professional is equipped to deliver the healthy, long-lasting results we’re known for. In a saturated market, it’s this combination of transparency, expertise and trust that truly sets us apart.

What advice would you give to someone wanting to start their own business in the beauty arena?

The beauty industry is dynamic, interesting and ever changing. For anyone wanting to start their own business, passion is absolutely essential. The brands that become overnight successes are led by passionate founders who are never happy with the first iteration - they have a clear vision for their product or service and want to bring it to the market without compromising on quality or purpose. Like many others, the beauty industry is saturated, meaning you have to create something genuinely unique that your customers not only love, but want to buy time and time again. But, that alone is not enough, you also need to be able to tell your brand story in a way that feels compelling, creative and relevant. When product innovation and storytelling align, it’s a dreamy combination.


"The brands that become overnight successes are led by passionate founders who are never happy with the first iteration - they have a clear vision for their product or service and want to bring it to the market without compromising on quality or purpose."

 

How do you stay ahead and keep your brand relevant in our digital world?

We stay ahead by staying connected, not just to our community, but to the culture of beauty itself. Strategic brand partnerships and collaborations are key and we’re constantly curating meaningful, brand specific experiences that resonate with our audience and values. Our social channels also keep us at the forefront of what’s trending and it’s where we share fun, relevant and inspiring content that celebrates creativity. Another way is by consistently updating our training, both online and in-person. Our online training portal and free masterclasses, led by influential manicurists and industry experts mean that whether you’re starting out as a nail technician or growing your salon, we can ensure every professional feels empowered, supported and confident with the most up-to-date techniques and tools. 

What can we look forward to seeing next from you, and the brand?

In September, we’ll be launching our first ever Bio Sculpture nail salon in Selfridges, a huge milestone for the brand in London. This will be the first of its kind: a one-stop destination for the ultimate manicure experience that not only looks incredible, but is completely tailored to the individual's nail type, improves nail health and lasts for over three weeks.

 

Quickfire Questions

Coffee Order

 
A long black.


Favourite business quote


I’m a true believer in “you think what you become”. Whether that’s for your personal self or business. I think Victoria Beckham’s statement - I want to be more famous than Persil epitomises this incredibly well. It should give all brands and start ups the belief that if you can ‘see it’ and ‘believe it’ others will. Of course this belief has to be coupled with an awful lot of hardwork and unbreakable tenacity.

 

Groundbreaking Brand


Aesop - it doesn’t feel groundbreaking because it has become our everyday…. But how extraordinary is it that in just 37 years they have over 300 stores and only sell their own brand. There aren’t many beauty brands like that. I love their ethos, products, scents and store concepts, their brand shines through everything they do, and I think that’s one of the main reasons they are a huge success


Product you admire/wish you’d created!


Merit Cheek Cream - a tricky product category to win at. However, innovative packaging and a very clever story has made sure this product is in everyone’s make up bag and it will be for a long time. I love the fact that you don’t need to reinvent the wheel to have success, sometimes it’s clever tweaks and the correct strategy and story that cause the biggest industry disruption

 

 

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